文旅局长-20℃穿长裙代言遭质疑，本人回应

An official of Tahe county, Heilongjiang province, drew the attention of Chinese netizens recently when a short video starring her began circulating the internet.

To promote the tourism industry of her hometown, Du Bo, the 44-year-old director of the culture and tourism bureau, shot videos of herself walking outside in the harsh winter cold wearing ethnic clothing.

In the video, Du can be seen walking through a birch tree forest while wearing an elegant white dress. She is also wearing a headpiece decorated with deer antlers designed to make her look like a "white deer fairy".

"At that time, the temperature was lower than minus 20 degrees Celsius. We only had one afternoon and there was no time to find professional cameras or makeup crews," said Du.

"After the video shoot, I drank two whole pots of boiled ginger soup to warm up," said Du.

Despite the video's success, there were also those who questioned her motives for making such a video, calling her out on attention-seeking and using government expense to promote her personal image.

However, these accusations were short-lived, as it was soon made clear that the dress was borrowed from the designer while all recording and post processing were done by Du and her co-workers with no government expense involved.

Du also explained why she was casted in the video, stating that video platforms prefer to promote videos containing people on their front pages and not videos containing only scenery.

"I really wish there were 50 hours in a day so that I can promote Tahe county more using new media. I want more people to know that the Greater Khingan Mountains is a place worth exploring and I want to speak for my hometown," said Du.