外贸话术篇：有说服客户付100%款项的邮件吗？— AI邮件 VS 手动邮件

前言：近来，马斯克的另一大前沿科技公司openAI推出了聊天工具chatGPT（chat.openai.com），这款工具一出笼就风靡了科技圈。可以使用各国语言，甚至能作诗、写邮件。

我们来相比一下，AI VS 人工手动邮件写作，有怎样的区别？！[狗头]

一、 往期AI VS 人工手动邮 系列

让外贸销售失业还是救赎? —— AI智能邮件 VS 人工手动邮件（案例对比，可行性解析）

外贸销售跟进篇：客户订单搁置，如何跟进客户的订单？—（AI邮件 VS 邮件公式五步曲）

二、实战案例3 —— 有说服客户付100%款项的邮件吗？

实战案例

由于原材料的不断强势上涨，还有汇率的提升，还有我们对价格已经做了很大的让步，所以希望客户能够付全款。如果客户可以接受的话，我们可以提供更有保障的交期和品质服务，另外还可以帮助客户免费设计在未来的订单之中。请帮我用英语写一封邮件给客户，说服客户接受付我们全款的请求。（提问我根据实际思路作了限定，这样对比起来有参考意义！）

OPENAI 回复：

OPEN AI 邮件

Dear [customer],

I hope this email finds you well. As you may know, the prices of raw materials have been steadily increasing and the exchange rate has also been on the rise. Despite these challenges, we have already made significant concessions on our prices to accommodate your needs.

In light of these circumstances, we are hoping to request full payment for our services. We understand if this may be inconvenient, but we assure you that by accepting this request, we can offer a more secure delivery schedule and higher quality service. In addition, as a gesture of goodwill, we are willing to offer free design services for any future orders.

We hope that you will consider this request and understand our position. We value your business and hope to continue working with you in the future.

Thank you for your understanding.

Sincerely,

[Your name]

点评：总体上写得挺好，但是有点缺乏情感和人情味，另外我们一定要顺着人性规律、顺着事物的规律去回复和推进，知其然，并知其所以然！才真正能够帮助到我们！

二、中道外贸笔记 - 参考回复：

可以参考《邮件公式五步曲》，以下的思路和话术可以参考一下：

外贸销售技巧篇之：《邮件公式五步曲》（深度解析）

可以参考《邮件公式五步曲》哦~ 万能公式 哈哈

学员销售活学活用, 自己生发和发明话术的成功案例如下: (后期辅导优化)

Dear Xxx,

Good day. How are you doing these days?

Much appreciated for your order during this hard time for our factory. （感恩的力量：感谢的时候多说客户支持的细节和过程）

We have a LONG MEETING（1. 重要想强调的可以大写，没事不要整句大写。2. 表达帮助客户的努力和细节 1 ）today for your requirements about your 30% deposit and 70% balance. Regarding the payment terms, we would like you to pay 100% deposit because we are having secret sorrows. （可以把结果直接说出来，对客户有所求的时候，需要合理表达强势。但我们的预期是要让客户付70%以上的大货预付款，但我要求100%，这也是常见打太极的思维。往往好事要多磨，太极拳可以打几个回来，客户能够感觉已经尽力，并且拿回相应的好处。这时也耗光的客户的能量体，类似于我平时去买东西的时候，其实往往坚持不了几个回来，砍不了几分钟，是一个道理。我们要表现的是，“完全站在客户立场”，不断地帮助客户向公司争取的努力！）

The Reasons are as following: （具体阐述说明情况很重要，客户的抗拒多来自于对事件的不了解，不理解。）

1) Because of the "Dual Control of Energy Consumption" policy, the raw materials suppliers are sooo dominant now, they need us to pay cash to buy your raw materials. We need your money to buy the raw materials.

2) Please check the Exchange rate, today is only 6.38 while 15 days ago is 6.48, so there is a huge gap. And it will be lower and lower, less than 6.3 or worse. We do not want you to pay more dollars while all the loops are ready.

3) You know we have made a big concession about the updated prices, then we are wondering if you can also give support to us just like we are giving you. （表达帮助客户的努力和细节 2）

What you can get: （共赢思维：客户帮助我们能得到什么？可以做一些顶层设计，方便业务谈单。）

1) All the XXX（产品） will be checked on XXXXXX 100% to ensure the function and quality, with zero complaints.

2) Priority for the leading time. It will need more than 50 days for your order, but if you pay us the full payment we can

let the leading time be less than one month although the "Dual Control of Energy Consumption" policy.

3) Develop some new free designs of XXX samples for your reference within this order.

Many thanks and sunny regards from Xxx(名字), Win-win factory. （有温度的收尾感谢！~）

Sincerely，

Xxx

成果：

客户同意付70%预付款。[玫瑰]

分分钟摆平它~ [机智]

作业：共创设计我们的（价格）谈判中客户能帮助我们能得到什么？：（请共创、提炼、设计出5个以上实操案例）

1：

2：

3：

。。。（光讲理论，不如白纸黑字的作业来得实在哈~）

关注“中道外贸笔记” ，分享讲深度不马虎[狗头]，道法术器一应俱全，[玫瑰]

以弘扬国学中道智慧为己任，持续为您呈现外贸实战销售和管理的干货！[心]