若白酒也有世界杯，谁将C位出道？指南针带你揭晓

世界杯激战正酣，足球再次成为大家关注的焦点。试想一下：如果白酒也有世界杯，酒业军团谁将C位出道？

With the World Cup in full swing, football has once again become the focus of attention. Imagine: if there was a World Cup for liquor, who would be in the C-suite of the liquor industry?

极快的推进速度、稳健的耐力和精准的射术是球队前锋必备技能，放眼整个白酒行业，可以担当前锋，实现“快稳准”的酒业球员当属酱、浓、清三个香型酒的茅台、五粮液、汾酒莫属。

Very fast propulsion speed, solid endurance and accurate shooting skills are the necessary skills of the team forward, look at the entire liquor industry, can play forward, to achieve "fast, stable and accurate" liquor industry players belong to the sauce, strong, clear three aromatic leading liquor Moutai, Wuliangye, Fenjiu.

行业标杆，前锋茅台

作为酒业前锋，茅台可以说将“快稳准”发挥到了极致。其麾下单品飞天茅台含税销售收入率先突破千亿元大关，够快；疫情当下，茅台今年前三季度营收、净利润均取得16%以上同比增幅，够稳；“i茅台”APP今年前三季度实现了酒类不含税收入84.62亿，成为茅台重要的新增长渠道，够准。

As the front-runner in the wine industry, Moutai can be said to play "fast, stable and accurate" to the extreme. Its big single product Flying Moutai tax-inclusive sales revenue first exceeded the 100 billion yuan mark, fast enough; under the epidemic, Moutai's revenue and net profit in the first three quarters of this year have achieved more than 16% year-on-year growth, stable enough; "i Moutai" APP in the first three quarters of this year achieved 8.462 billion excluding tax revenue of alcohol, becoming an important new growth of Moutai Channel, accurate enough.

贵州茅台酒

大国浓香，双向奔赴

作为浓香型白酒企业，五粮液是2020年疫情以来每个季度营收、净利均实现双位数增长的白酒上市公司，“稳健”已成为五粮液近年来发展的代名词，这也是其成为酒业前锋的关键原因。

As a fragrance company, Wuliangye is the only liquor listed company that has achieved double-digit growth in revenue and net profit every quarter since the 2020 epidemic. "Steady" has become synonymous with Wuliangye's development in recent years, which is the key reason why it has become a first-class front-runner in the wine industry.

五粮液

冲刺三甲，汾酒速度

作为酒业“前锋”，汾酒的显著特点就是速度。2021年营收已高达199.71亿，今年前三季度营收更是远超去年全年水平，达到了221.44亿。酒业首发前锋，汾酒怎能缺席?

As a "front-runner" in the wine industry, Fenjiu's distinguishing feature is its speed. 2021 revenue is already as high as 19.971 billion, and the first three quarters of this year's revenue far exceeded last year's full-year level, reaching 22.144 billion. The wine industry's first front-runner, how can Fenjiu be absent?

汾酒

前锋是一个球队的门面，以茅五汾的品牌实力，以及他们在市场上的渗透力、攻击力和对各自香型的影响力，显然它们的酒业首发前锋地位不可撼动。

A striker is the face of a team, and with the strength of the Mao Wu Fen brand, as well as their penetration, attacking power and influence on their respective fragrances in the market, it is clear that their position as the premier striker in the wine industry is unassailable.

若用一个词来概括中场球员精湛的球技，那就是大局观，进可组织进攻，退可参与防守。在白酒行业拥有大局观的“球员”，贵州安酒、国台酒业和新秀真工酒业可圈可点。

If you use a word to summarize the superb skills of midfielders, it is the big picture, into the organization can attack, back to participate in the defense. In the liquor industry, Guizhou Anjiu, Guotai Liquor and the rookie Zengong Liquor can be considered "players" with a big game perspective.

赤水酒谷，安酒样板

作为“贵州两大历史名酒”之一，贵州安酒近年来的一系列举措很好的诠释了发展的大局观。在近期发布的2021年中国酱酒品牌影响力TOP100榜单中，安酒第7。显然酒业中场“球员”少了贵州安酒这个名将身影将黯然失色。

As one of "Guizhou's two most famous historical wines", Guizhou An Wine has taken a series of initiatives in recent years that illustrate the big picture of development. In the recently released Top 100 list of China's sauce brand influence in 2021, An wine No. 7. obviously the wine industry midfield "players" less Guizhou An wine this famous figure will be overshadowed.

贵州安酒

智酿名酒，百亿国台。以智能酿造为发展底色的国台，在11月10日发布的“华樽杯第14届中国酒类品牌价值200研究报告”中，以1515.5亿继续蝉联中国白酒品牌价值第十名，贵州白酒品牌价值第三名。

Smart brewing of famous wines, 10 billion Guotai. With intelligent brewing as its development base, Guotai continues to be ranked tenth in brand value of Chinese liquor and third in brand value of Guizhou liquor with 151.55 billion in the 14th China Liquor Brand Value 200 Research Report released on November 10.

长期主义，恪守真工。如果从酱酒新秀中选择一位酒业中场球员，那么真工酱酒必然是合适选择。随着资本的注入，酒业中场优秀“球员”真工酱酒在渠道建设、品牌建设等各个方面将进入到新的发展阶段，其势必在赛场获得更加亮眼的表现。

Long-termism and adherence to true work. If you choose a wine industry midfield player from among the new talent in the sauce industry, then Zhen Gong Sauce is bound to be the right choice. With the injection of capital, the wine industry's outstanding midfield "player", Zhen Gong Sauce, will enter a new stage of development in all aspects of channel building and brand building, and is bound to get a brighter performance on the field.

“捍卫者”无疑是贴切形容后卫球员的词。纵观白酒行业，称得上响当当的“捍卫者”，当属金沙酒业、郎酒和舍得酒业。

"Defenders" is undoubtedly the word that aptly describes the defenders. Throughout the liquor industry, the "defenders" are Jinsha Spirits, Lang Spirits and Shede Spirits.

守卫赤水上游，引领金沙产区崛起

金沙酒2018-2020年营收分别为5.76亿、15.26亿、27.3亿，而到了去年营收一举突破60亿大关，短短四年时间年度营收增长超10倍，在整个白酒行业叱咤风云。

Jinsha's revenue from 2018-2020 will be 576 million, 1.526 billion and 2.73 billion respectively, while last year's revenue exceeded the 6 billion mark in one fell swoop, representing an annual revenue growth of more than 10 times in just four years, astonishing the entire liquor industry.

金沙酒

捍卫川派酱酒荣耀，领航赤水左岸前行

郎酒2020年营收93.37亿，2021年销售回款超过150亿，今年预计销售回款更是达到200亿左右，是中国白酒军团的闪耀后卫。

With revenues of $9.337 billion in 2020 and sales returns of over $15 billion in 2021 and even more expected to reach around $20 billion this year, Langjiu is the shining rearguard of China's liquor legion.

郎酒

坚守老酒战略，引领老酒风潮。舍得酒业是另一位值得关注的酒业后卫“球员”。财报显示，舍得酒业今年1-9月，营收、净利润同比增幅均高达23%以上，位居19家白酒上市公司前列。

Holding on to the old wine strategy and leading the old wine trend. Shed Wine is another noteworthy wine industry defender "player". The financial report shows that Shede Spirits's revenue and net profit increased by more than 23% year-on-year from January to September this year, ranking among the top 19 listed liquor companies.

论及酒业“顶级门将”

守门员是一个球队的最后防线，除了守卫球门不让对方进球外，亦是整支球队防守和反击不可或缺的中坚力量。论及酒业“顶级门将”，创立于1952年、走过70年发展历程的习酒当之无愧。

The goalkeeper is the last line of defence for a team. Apart from guarding the goal from the opposing team, he is also the indispensable backbone of the team's defence and counter-attack. When it comes to the "top goalkeepers" in the wine industry, Xi Wine, founded in 1952, deserves to be called the "top goalkeeper" after 70 years of development.

数据显示，习酒2021年营收为155.80亿，而今年上半年更是取得了破百亿的亮眼佳绩，作为习水产区的企业，习酒一直引领习水产区高质量发展，也因此被业界视为习酒产区的“守门员”。

The data shows that Xi Wine's revenue in 2021 was 15.580 billion, and in the first half of this year, it achieved a bright result of more than 10 billion. As the in the Xishui production area, Xi Wine has been leading the high-quality development of the Xishui production area, and is therefore regarded as the "gatekeeper" of the Xi wine production area by the industry.

习酒

浓香鼻祖，泸州老窖

酒业首发球员，浓香鼻祖泸州老窖也应当属一位。多年来，泸州老窖历经24代传承人开拓创新，引领浓香型白酒健康规范化发展。

The first player in the wine industry, Luzhou Old Cellar, the granddaddy of strong aromas, should also be one of them. Over the years, Luzhou Old Cellar has been pioneered and innovated by 24 generations of successors to lead the healthy and standardised development of strong aromatic liquor.

泸州老窖

白酒世界杯，酒业军团必站C位。未来，相信酒业“球员”在国际市场的竞争中定能大放异彩！也期待世界杯32支球队在赛场有更完美的展现。

The wine industry will be in C position at the World Cup of liquor. In the future, I believe that the players will be able to shine in the international competition! We are also looking forward to seeing the 32 teams of the World Cup in action.