CNN英语新闻––What might drive up the prices on the iPhones

With Apple widely expected to unveil the new iPhone 14 lineup at its upcoming event next Wednesday, a big question mark still surrounds how much, in this economy, the tech giant will charge for its latest-and-greatest smartphones.

人们极其渴望苹果在下周三即将举行的活动上推出新的iPhone 14系列。但在当下的经济形式中，这家科技巨头为其最新和最强智能手机的定价仍是一个巨大的问号。

Apple has some famously loyal customers. Yet as broader economic forecasts get downgraded left and right, it might be a hard time to convince people to upgrade their iPhones.

苹果有一些著名的忠实客户。随着越来越多的人预测经济将会下调，说服人们升级iPhone可能会变得很困难。

“Apple faces a real conundrum of pricing,” said Ben Wood, chief analyst at market research firm CCS Insight. On top of inflation and cost-of-living pressures wreaking havoc on consumers, he noted that Apple simultaneously faces rising costs associated with iPhone components and transportation.

市场研究公司CCS Insight的首席分析师Ben Wood说：“苹果面临着一个真正的定价难题。”他指出，除了通胀和生活成本压力对消费者造成严重影响之外，苹果还面临着iPhone元件和运输成本上升的情况。

①wreak：

英 [riːk] 美 [riːk]

造成(巨大的破坏或伤害)

②havoc：

英 [ˈhævək] 美 [ˈhævək]

灾害;破坏

③simultaneously：

英 [ˌsɪməlˈteɪniəsli]

美 [ˌsaɪməlˈteɪniəsli]

同时

“My expectation is that Apple will probably have to nudge prices up,” Wood told CNN Business. But given the strain consumers are facing, he thinks Apple will also do “everything they can to make that as minimal as possible.”

“我的预期是，苹果可能不得不推高价格”Wood 对CNN商业频道说道。但考虑到消费者面临的压力，他认为苹果也将“尽一切可能使其涨幅最小化”。

nudge：

英 [nʌdʒ] 美 [nʌdʒ]

轻推;(用肘)轻触;使达到

Beyond the broader signals of a worsening economy, Apple is also facing other headwinds as it prepares for the product launch next week. Apple CEO Tim Cook said on the earnings call, however, that there was “no obvious evidence of macroeconomic impact” to iPhone sales. Cook added that the company even set a third-quarter record “for both revenue and switchers to iPhone,” adding that “customers continue to find that iPhone remains the gold standard for smartphones.”

除了经济恶化的更广泛信号外，苹果在为下周的产品发布做准备时还面临着其他不利因素。然而，苹果CEO Tim Cook在电话财报会议上表示，没有明显证据表明宏观经济对iPhone销售有影响。Cook补充说该公司甚至在第三季度创造了“收入和用户数量”的双重记录，“客户继续发现iPhone仍然是智能手机的标杆。”

①headwind：

英 [ˈhedwɪnd] 美 [ˈhedwɪnd]

逆风;顶风

②hiccup：

英 [ˈhɪkʌp] 美 [ˈhɪkʌp]

一连串的问题;小问题

③stem：

英 [stem] 美 [stem]

阻止;堵塞

④macroeconomic：

英 [ˌmækrəʊˌiːkəˈnɒmɪk]

美 [ˌmækroʊɛkəˈnɑmɪk]

宏观经济

Steadfast iPhone sales are linked in part to other the predictions from some industry insiders that Apple will hike up the price of its newest iPhones – though it is difficult to predict by just how much.

iPhone销量的稳定在一定程度上与一些业内人士的预测有关，即苹果将提高其最新iPhone的价格，尽管很难预测到底会涨多少。

①steadfast：

英 [ˈstedfɑːst] 美 [ˈstedfæst]

坚定地

②hike up：

使（价格、税率或数量）突然上升

Ming-Chi Kuo, an influential Apple analyst based in Asia, tweeted earlier this month that he expects Apple to raise the average selling price of the iPhone 14 lineup by some 15% compared to the iPhone 13 lineup. (Currently, the regular, non-mini, iPhone 13 starts at $799, the iPhone 13 Pro starts at $999 and the iPhone 13 Pro Max starts at $1,099.)

亚洲有影响力的苹果分析师Ming Chi Kuo 本月早些时候在推特上表示，他预计苹果将iPhone 14系列的平均售价比iPhone 13系列提高约15%。（目前，普通的非迷你型iPhone 13起价为799美元，iPhone 13 Pro起价为999美元，而iPhone 13 Pro Max起价为1099美元。）

In a research note Monday, analysts Dan Ives and John Katsingris of Wedbush Securities predicted that Apple would raise the price of its newest higher-end models by some $100. “We believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given component price increases as well as added functionality on this new release,” the note stated. The cameras on the upcoming iPhone Pro models are rumored to be upgraded to possibly justify the price increase, among other enhancements.

在周一的一份研究报告中，Wedbush证券的分析师Dan Ives和John Katsingris预测，苹果将把其最新高端机型的价格提高约100美元。报告中透露：“考虑到部件价格的上涨以及新版本的新增功能，iPhone 14 Pro/Pro Max的价格可能会上涨100美元。”据传闻，即将推出的iPhone Pro机型上的摄像头将进行升级，以证明价格上涨的合理性

翻译：老戴

编辑：老张

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