近日,有网友在社交平台晒出部分电商平台上售卖一款“婴儿高跟鞋”的商品。由于该鞋款外形酷似“三寸金莲”,引发大量网友批评,直指这是一种畸形审美。
“婴儿高跟鞋”引质疑
商家:用作妆饰,不是真鞋
商品展示图中,“婴儿高跟鞋”的鞋底带有明显高跟设计,配文称“1岁宝宝人生第一双高跟鞋”。
Product listings show tiny shoes with exaggerated heels. One image features a pair of plump baby feet wearing the heels, with a caption that reads, "A 1-year-old's first pair of high heels."
图源:封面新闻
图源:封面新闻
其中一款售价23.9元,标注为“宝宝袜、婴儿软高跟鞋、摆拍用”,提供多种颜色和尺码,适用于0-6个月婴儿,销售量已超800件。
One listing, priced at 23.9 yuan, describes the product as "baby socks, soft high heels for photo props", and offers seven styles including leopard print and metallic colors. Targeted at infants aged 0–6 months, the listing claims over 800 units have been sold.
商品标注类型为学步鞋 图源:封面新闻
另一平台的商品关键词则包括“搞笑摆拍”“恶搞”,客服表示这类鞋子主要为棉布材质,并不是真正的鞋子,仅用作妆饰。
Another platform labels similar products as "funny photo props for babies". A seller told reporters the items are purely decorative and made of soft cotton fabric, with no practical function.
女童服装“性感暴露”引争议
不仅是高跟鞋,近年来幼儿服饰日益“成人化”,如“奶辣风”频繁登上热搜,引发公众关注。
在电商平台上,不乏儿童模特身穿比基尼、吊带、短裙、露脐装等“性感”服饰的宣传图,有的商品还打上“辣妹穿搭”“豹纹”“抹胸”等标签。
However, concerns extend beyond just footwear. The growing trend of "sexy baby" fashion — which includes revealing outfits like bikinis, crop tops, and miniskirts, often marketed with terms like "sexy" or "hot" has repeatedly gone viral, raising alarms among experts and parents alike.
例如一款名为“重磅小心机露背连衣裙”的商品,实际是一件女童黑裙。河南南阳的赵女士浏览后感慨:“如果不是标注‘女童’,我还以为是成人辣妹装的迷你款。”
是穿衣自由还是监护权滥用?
在社交平台上,不少家长晒出孩子穿着“奶辣风”服饰的视频与照片:露胸掐腰还不够,还得配上小皮包珍珠项链走秀;1∶1复刻成人辣装,挺胯叉腰扭肩的摆拍姿势同样完美复刻;还有些脚指头涂上了鲜艳的红色指甲油。再配上“今天给孩子穿这套被好几个人说了”之类的文案。
孩子被过度打扮、模仿成人拍照,俨然成了吸引流量的工具。
专家指出,过度施加成人化打扮不仅可能对幼儿心理造成伤害,还涉嫌侵犯儿童权益。
Psychologists and legal experts warn that forcing adult aesthetics on children may lead to both psychological harm and legal issues.
成都医学院心理学院副教授徐云认为,家长将个人审美强加于孩子,可能影响孩子自我认知和价值观发展,甚至造成心理扭曲。“孩子可能会觉得,只有打扮成那样才能获得认可,进而迎合家长期待。”
Xu Yun, associate professor of psychology at Chengdu Medical College, notes that dressing children in adult-like styles often reflects parental preferences rather than the child's needs. She warns that such practices can disrupt children's development, influencing their sense of self-worth and distorting their value systems.
四川省反家暴知识普及基地研究员、律师贺海燕表示,从法律角度看,将儿童打扮成“性感”形象进行营销,可能对其安全权和发展权构成侵害,甚至助长恋童倾向的灰色产业链。
“如果商家以此进行营销,可能承担产品安全责任、欺诈消费者责任和传播伦理责任,”贺海燕提醒。
家长对子女的装扮选择属于监护权范畴,但《中华人民共和国民法典》第35条明确要求“未成年人的监护人履行监护职责,在作出与被监护人利益有关的决定时,应当根据被监护人的年龄和智力状况,尊重被监护人的真实意愿。”如果家长为博取流量,强迫孩子穿戴成人化服饰,可能构成监护权滥用。
Legal expert He Haiyan adds that marketing children with adult aesthetics not only risks exposing them to inappropriate social attention but may also contribute to harmful underground industries. She stresses that while parents have the right to decide how their children dress, using adult-style clothing to attract online traffic could be seen as an abuse of guardianship.
专家呼吁,应尊重儿童的成长规律,坚决遏制儿童成人化倾向。在育儿过程中,家长不应把自己的审美强加给孩子,更不能以个人偏好甚至病态癖好来束缚儿童的成长。应时刻反思,自己的行为是为了孩子的健康发展,还是在满足自身的审美或情感需求。在两者无法兼顾时,应该以儿童发展需求为主。
Experts agree that truly respecting a child's development means avoiding the imposition of adult values or aesthetics. Parenting should focus on supporting the child's well-being rather than seeking attention through exploitation or satisfying adult desires.
编辑:李雪晴
见习编辑:裴禧盈
实习生:赵苑如
来源:人民日报 央视网 封面新闻 珠海妇联 中国妇女报
更新时间:2025-05-19
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